It’s Behind You.
Your chance to sell out doesn’t have to be.
Pantomime season is the most competitive time of year for live entertainment. Every theatre, venue and production company is chasing the same families, the same weekends and the same festive spending.
The shows that sell out are not always the biggest. They are the ones that are heard, seen and remembered first.
Bauer Media gives panto producers and theatre marketers three powerful tools to make that happen.
Bauer Listeners Love Theatre and Pantomime
Our audience is not just large. It is the right audience for your show.
listeners have been to a pantomime in the last 12 months
than the national average
listeners intend to purchase theatre and musical tickets in the next 12 months
than the national average
listeners have visited the theatre in the last 12 months
than the national average
Source: TGI GB 2026 July. Listened in the last month. Surveyed vs national average.
Your Pantomime Deserves a Full House.
Whether your show is already booking or you are in the early stages of planning, now is the time to talk. Festive marketing windows fill up fast and the earlier your campaign is in place, the more time it has to work.
Tell us about your show and we will build a campaign around it.
Three Ways We Fill Your Seats
Audio advertising, free ticket promotions and professional video production.
Everything your pantomime needs, in one place.
Audio Advertising
Reach thousands of local families at exactly the moment they are planning their festive season.
When parents are in the car, on the school run or commuting, they are hearing your show. Your cast, your energy, your dates and your venue, delivered directly into the ears of the people most likely to book.
Through audioXi, Bauer’s digital audio platform, your campaign is targeted by location, age and listening behaviour, ensuring every impression reaches a relevant local audience.
Planet Offers
Free ticket promotions to thousands of local listeners. Zero cost to feature.
You provide a genuine ticket discount. We promote it to thousands of listeners across Hits Radio and Greatest Hits Radio who are actively looking for things to do and ready to book.
Offers promoted through Planet Offers regularly sell out within days of going live. Not weeks. Days. And because it costs nothing to feature, there is no risk. Just reach.
Promo Video Production
Bring your show to life with a professional promo video, produced by Bauer Media.
A pantomime is a visual, energetic, joyful experience. A static poster cannot capture that. A professional promo video can.
We produce and amplify your video across YouTube, Facebook and Instagram, putting your show in front of the right audiences and building the anticipation that drives bookings.
Seen It Work? Here Is the Proof.
The Anvil Trust in Basingstoke partnered with Bauer Media for an integrated campaign promoting their Sleeping Beauty pantomime. Using audio advertising, video production and social media together, the campaign exceeded every target set.
Digital Audio
listen-through rate
conversions at a 20.49% conversion rate of unique listeners
Video
YouTube views, 44% over target
total impressions
Social Media
people reached
clicks
“This was our first partnership with Bauer Media and we were very happy with the whole process. The campaign results were above target. We look forward to working on our next pantomime.”
Anvil Trust, Basingstoke
Everything Working Together
The most effective panto campaigns use all three. Audio builds awareness and keeps your show front of mind. Planet Offers drives urgency and fast bookings. Video brings the experience to life and captures attention across social and digital platforms. When these three elements work together, the results speak for themselves.
Audio Advertising
Builds awareness and keeps your show front of mind with local families throughout the festive season.
Planet Offers
Drives urgency and fast bookings with a free promotion to thousands of listeners who are ready to buy.
Promo Video
Brings your show to life across YouTube, Facebook and Instagram, capturing attention and building anticipation.
Frequently Asked Questions
Is Planet Offers really free for pantomimes?
Yes. There is no cost to feature on Planet Offers. You provide a genuine discount on tickets and we do the rest, promoting your offer to thousands of local listeners across Hits Radio and Greatest Hits Radio.
What size venue or production is this suitable for?
Any pantomime looking to reach local audiences can benefit, from large producing theatres to smaller community productions. We build campaigns around your audience, your geography and your goals.
How far in advance should I start my campaign?
As early as possible. Families start planning their festive season earlier every year and the best booking windows open well before December. We recommend getting in touch at least 8 to 12 weeks before your opening night.
What does a promo video involve?
Our team handles the production. We will talk to you about your show, your cast and the story you want to tell, and produce a professional video ready for amplification across YouTube, Facebook and Instagram.
Can I do just one of the three or do I need all of them?
You can start with any one of the three. But the best results come from combining audio, offers and video into an integrated campaign where each element supports the others.