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4 October 2023

A Lead Up to Christmas – Savvy Season

Savvy season

Temperatures are dropping, nights are darker, and we’re comfortably settling into the final quarter of the year. Seasonal spending is underway for many and Black Friday is fast approaching. Are you prepped?

Tightening the purse strings

We’ve seen the effect of inflation and rough economic conditions on holiday spending last year and while conditions are on the up, there’s no doubt we’re going to see a lot of the same behaviours from consumers. The majority of shoppers last year did at least a quarter of their shopping during a sale event. This is up 30% from 2021, further highlighting the value of these promotions for your seasonal revenue.*

All under control

Around a quarter of shoppers have finished their Christmas shopping a week into December.* It’s clear shoppers are becoming more organised than ever and with the cost of living growing, they’re also becoming savvier to keep budgets in check. 23% feel the pre-Christmas sales are the best time to do shopping.*

Digital solutions for seasonal sales

To help you capitalise on the sales we have a range of digital packages available to get your business where it needs to be. Specifically tailored to take full advantage of this key time and get the most out of Black Friday and Cyber Monday.

*BAUER INSIDERS CHRISTMAS SURVEY – 2023

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