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26 March 2023

Is marketing essential during a recession?

Successful marketing relies on brands being visible. It’s well established that a business’s profile is directly linked to market share. The more they see you, the more they spend. During the last recession, it was clear businesses that cut budgets suffered difficulties and significant expense to regain lost ground.

Audio delivers more

It’s easy to say continue to spend, but the pressures of the economic crisis are real. It’s essential that every penny counts. Radio delivers at least twice as much audience as any other medium.

We’re here to lend a hand, make your money go further.

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Sources: * Ebiquity/Re-evaluating Media for Recovery (recalculated from CPT data)

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