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23 March 2023

Focus on the essentials

As the cost-of-living crisis continues, consumers are being more selective with their spending.

During a recession, people think differently. Purchase decisions are organized into one of 4 categories: essentials, treats, postponables, or expendables.

We can help you tailor your marketing to avoid missing out. So that potential customers don’t write you off, show them why they should spend with you.

Stay ahead of the curve, don’t let the cost of living crisis slow you down.

Find out how we can help

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Use the power of our iconic radio brands across the UK to turbo charge your advertising and reach new customers.
Get in touch with us today and we can have chat about how advertising can improve your business.

Contact us