Have a Better Day
A brand launch designed around a smile, packed full of life, colour and good vibes.
Bring start-up wellbeing content brand ‘Wellbetter’ to life ahead of their global launch. Create a robust brand strategy, market positioning, and visual and audio identity that grabbed attention across all platforms.
The health and wellbeing industry is often misunderstood and misrepresented. It felt like an echo chamber for the already ‘converted’. The concept of wellbeing had to be more relatable and accessible to the masses. Small, happy, entertaining moments in people’s day can make a big difference to their mental wellbeing.
Have a Better Day was our statement of purpose for Wellbetter. Our position in the crowded wellbeing space was to become a place that created small, uplifting interactions that put smiles on faces. A platform for positive.
We created a new brand identity and a suite of visual branding, audio branding and animated idents. We developed all strategy, copy and music production, built a simple, vibrant new content hub at wellbetter.com, and a suite of branded print and packaging.
Bauer delivered incredibly creative work that went beyond our expectations. One project has since turned into multiple, and we see our relationship with Bauer as a true partnership.
The team are a joy to work with and I’d recommend them to anyone.
Paul Duffy, Wellbetter