Watermans

Straightforward Legal Advice

The law made simple. A brand campaign without the fluff.

The Brief

Watermans wanted to re-position their brand and grow awareness and salience within a crowded legal & estate agency market. They were looking for an effective brand strategy, distinctive assets, and a creative direction to launch a long-term advertising campaign across channels.

The Insight

The law can be complicated but dealing with a lawyer shouldn’t be. Most people just want things to be made simple and stress free. Cut the fluff, get to the point, solve the problem.

The Solution

Straightforward Legal Advice.

The sector is very beige, a brand with personality had an open goal in this market. We acknowledged that solicitors ‘are a bit like sheep, some just have more fluff than others’, and as a brand we committed to a ‘no-fluff’ approach. And communicated it in a way that could be irreverent, memorable and disruptive.

We created a brand strategy, visual identity, copy, animation, TV, radio, music production and licensing – and delivered ongoing visual assets for activation across Print, OOH and social platforms.

I can’t thank you enough for the effort and passion you have shown for this piece of work, it’s evident that you guys want this to work as much as we do and that’s priceless.

Lauren Marshall – Head of Marketing, Watermans