VOXI

Partnership with Kiss FM

Headline sponsorship of Kiss Ibiza events in 2022 and the Kiss Haunted House Party in October 2022.

The Brief

We’ve waited 2 years for this moment – 2022 it’s all about more music, more parties, more events, more experiences, more life! It’s Super Summer on KISS. Voxi wants to make it the summer the best ever, with unlimited data on social media – build for endless possibilities. No limits on sharing, connecting and making memories this Super Summer…

The Insight

Targeting a youthful UK audience of 16-30, Voxi wanted to push awareness, consideration and brand love. Focussing on some of the biggest moments on the KISS calendar, we pushed VOXI as the the mobile network that gives you Endless Social Media to our dedicated listeners.

Work

A fully integrated sponsorship campaign featuring trails on Jordan & Perri’s Breakfast show, competition landing pages on Kiss FM’s website. Social media activity including VOXI Instagram Stories takeover during both events, bringing our audience behind the scenes of all the Ibiza action, from the beach to the club, this was a taste of what’s happening on the ground during both weekends. Wrap up videos featuring best social moments, all badged with VOXI branding.