Pom-Bear

Sponsorship with Magic Radio

Creating a joyful partnership that is friendly and supportive.

The Brief

This campaign aimed to create joy in the small things for our listeners, creating a joyful partnership with Pom-Bear that is friendly and supportive.  To encourage listeners (both with and without kids) to do something fun and we’ll be offering them a helping hand with fun ideas, celebrating special moments and offering chances to win.

The Insight

Magic Radio is the UK’s favourite upbeat-optimistic station that provides a welcome oasis in our listener’s busy lives by playing the songs that they know & love. Magic aligns perfectly with Pom-Bear, captivating a family audience daily via talent who also happen to place family at the top of their agenda.

Work

The core of the campaign is weekend sponsorship on Dan Morrisey’s show, with a small winning moment once per show giving away modest family experiences/vouchers/tickets. The online hub provides a fun landing site for comps that is kid-friendly and offers downloadable fun packs for families and ideas for keeping busy during the summer.