Sponsorship with Magic Radio

Creating a joyful partnership that is friendly and supportive.

The Brief

This campaign aimed to create joy in the small things for our listeners, creating a joyful partnership with Pom-Bear that is friendly and supportive.  To encourage listeners (both with and without kids) to do something fun and we’ll be offering them a helping hand with fun ideas, celebrating special moments and offering chances to win.

The Insight

Magic Radio is the UK’s favourite upbeat-optimistic station that provides a welcome oasis in our listener’s busy lives by playing the songs that they know & love. Magic aligns perfectly with Pom-Bear, captivating a family audience daily via talent who also happen to place family at the top of their agenda.


The core of the campaign is weekend sponsorship on Dan Morrisey’s show, with a small winning moment once per show giving away modest family experiences/vouchers/tickets. The online hub provides a fun landing site for comps that is kid-friendly and offers downloadable fun packs for families and ideas for keeping busy during the summer.