Lloyd Motor Group

For every journey

A brand campaign that documents a life of journeys, and how important it is to find the right car.

The Brief

Create a brand strategy, identity and launch Lloyd Motor Group’s first ever brand campaign. Identify the key audience segment to target and execute a synchronised creative direction across multiple platforms.

The Insight

The life-changing decisions, choices and journeys that young families experience can influence their car buying behaviour. And finding the right car for the right chapter of their life is a big deal.

Work

Everyone’s on a journey, Lloyd Motor Group help you get where you’re going.

We workshopped a brand strategy, refreshed identity and tone of voice for Lloyd Motor Group, and created a new suite of audio-visual brand assets and guidelines.

We created a suite of emotive radio ads across multiple stations in the north of England, and then worked alongside specialist auto cinematographer Craig Charters to activate a stop-motion photography execution across online and social media.

“Bauer Create got us. They understood our journey and listened to the challenges we faced. We had a good brand that people admired, but we focussed too many of our marketing efforts on short-term sales activation activity. The resulting brand campaign is exactly what we set out to achieve, and we are delighted with all the work. I would highly recommend the Bauer Create team.”

Craig Kirkpatrick,
Head of Marketing, Lloyd Motor Group