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Sustainable Growth     

The latest research shows plenty of positives for the car market as the pressures of supply, Brexit, COVID and the fallout all ease. It’s a clear opportunity to accelerate your business’s growth and make up for lost time.  

Changing Behaviour 

Estimates show 10.5m cars on the road in 2023 were 12 years old or older, this is equivalent to almost 30% of the UK’s total car parc and continues to grow steadily.* Unfortunately, this indicates people are holding onto their cars longer and buying less frequently. It’s critical your advertising moves people and gets them out of their old cars and into a shiny new model. 

Strike While The Iron Is Hot 

After a difficult period for the car market during and immediately after the pandemic, the car sector’s short and medium-term prospects are positive. Demand for both new and used cars is set to strengthen this year with notable growth in the new car market as the impact of recent pressures facing buyers recede. If the frequency of buying is down, the key is pushing your sales while the market is on the up.  

A Perfect Match 

Radio advertising and the motor industry; it just makes sense. There isn’t a better way to advertise to your customers than when they’re in their cars. Show them what they’re missing and why their old model just doesn’t cut it anymore. 

Don’t let opportunity pass you by 

*CAR REVIEW – UK – 2024 – MINTEL 

Right now, buyers are smothered by choice. Giant corporations can dominate the conversation. This can leave local dealers like you fighting to be heard. You’ve got something they don’t, a personal touch offering support and advice to buyers, rather than hours spent scrolling.

Absolute Precision

Digital audio offers sophisticated targeting options, allowing you to define the audience you want to reach. Don’t waste your budget on the wrong audience. Speak to the right people, at the right time, in the locations that matter to you.

Tried And Tested

Some of our motor clients have achieved over 100% more click-throughs than Google search ads and over 800% more than Facebook advertising. Don’t settle for makeshift quick fixes, drive your business forward with industry-leading marketing.

Your Secret Weapon

Online retailers and marketplaces may dominate the industry, but your brand’s personality sets you apart. Communicating this to your customers is key. What better way than to speak to them directly with audio advertising? Highlight your business with us and get an edge on your competition.

*Wordstream – Google AdWords industry benchmarks (Motor industry specific) – HPL Motors Digital Audio Campaign 2023

The pandemic accelerated the digital purchase experience for many motor customers. As we leave the pandemic behind, we’re seeing a combined online & in dealership buying process emerging.

Online Consideration

Consumers are now becoming much more “self-informed” through visiting multiple websites on their car purchase journey. 24* digital touchpoints are now involved in making a car purchase decision. These touchpoints include seeking third-party reviews as well as manufacturers & dealership branded content.

Dealership conviction

Offline activities still play a vital role in car purchases. Consumers will visit dealerships to consider their researched, short list of cars in person. They also look for reassurance from the dealership brand & salesperson they interact with.

Connect with car buyers at all parts of their journey

We can help you reach online car researchers, drive footfall to your show room or even create a state-of-the-art virtual dealership.

Source: Hatfield, S. (2021) How the pandemic has changed car buying forever.