Maldon Salt Company was established in 1882 in Maldon, Essex. It is a heritage salt-making business known for its artisanal methods and quality product. With a history spanning over 140 years, they are globally recognized for their distinctive pyramid salt flakes. Committed to innovation and sustainability, Maldon has been an inspiration to culinary enthusiasts and remains a leader in the gourmet salt industry.
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Maldon Salt set Bauer 3 core objectives:
MESSAGE & ACTION
It was perfect timing – starting with an organic on-air conversation on Absolute Radio’s entertainment-led Hometime show with presenters, Bush and Richie (4-7pm) that evolved into a nationwide hunt to find the UK’s best chippy. The audience were hooked and messaged in overwhelming support to make this a reality. The key ingredient was to find a sponsor as the perfect accompaniment. Welcome – Maldon Salt. This unique campaign brought a new advertiser to radio that engaged with the Absolute Radio audience, resulting in huge success in increased sales and a delighted client – combining editorial & commercial perfectly; like fish and chips.
Steve Osborne, Managing Director, Maldon Salt