It’s the most magical time of year and the perfect reason to catch up with friends and family to celebrate the festive season.  

Many people also gather and celebrate with colleagues and acquaintances to honour a successful year. While it’s mostly those around us that make the time special, the venue can also play an important part in creating special memories. 

With customers being over faced with many options to choose from, it’s important to make sure you’re at the front of their mind when deciding where to celebrate the festivities. There will be many different factors that customers will need to consider before deciding where to choose, including location, size, menu offerings and price point.  

With the possibility of customers being overwhelmed in their decision, it’s important to make sure your offering is simple to understand, and customers know exactly what they’re getting. Whether you’re a large-scale venue who can host hundreds at a time, or a smaller more intimate setting, your customers are out there. 

Here at Bauer, we have all the tools you need to advertise your venue for the Christmas season. Our portfolio of brands has something to suit everyone, and our skills don’t just stop at audio, we can support you across multiple channels including social media, video and website design. 

Start with Social  

Over 57 million people in the UK use social media, over half of which use it to keep in touch with friends and family and almost a quarter use it to find inspiration for things to do. These numbers mean social media is the perfect place for you to highlight your venue to potential new customers. 

With a mixture of organic and social, our teams can work with you to generate professional content to help create a positive brand perception as well as sophisticated targeting to drive specific user actions, which is this case might be phone calls or visits to your websites for customers to make bookings. 

Do not Forget Digital Audio 

Advertising with digital audio has all the great benefits of traditional radio with a few extra unique features. Digital audio can use precise targeting based on your location and other key demographics meaning you can reach the exact audience you are looking for to book your venue this Christmas. 

You can create personalised messaging to be played across various devices and stations, any time of day. You can even change your messaging throughout your campaign to keep listeners engaged. Added something new to your menu? Only got a few spaces left? Let your customers know. 

Get in touch with our teams today to see how we can help. 

Source: Digital 2023 Global Overview Report Meltwater/We Are Social.