Black Friday 2023 is set to be bigger than ever!
Last year UK consumers spent an estimated whopping £12.3 billion during Black Friday in the UK. Which was an increase of 8.3% on the previous years spend.*
Is your business ready for Friday 24th November?
Get in touch with us today
For every £1 spent on radio advertising you get twice as much audience as any other advertising medium.
87% of people say that they trust radio making it the uk’s most trusted medium.
Radio has the lowest level of ad avoidance of all media; 16% avoid radio ads v 68% avoid newspaper ads.
Adverts on the radio talk to the right people at the right time & place with targeted messages.
Radio is the number 1 platform for targeting and number 1 platform for cost per thousand audience.
Radio has always been a strong “call-to-action” medium, and this is even more true in a world where consumers access brands via the internet.
All Retailers – Local and Large
As Black Friday is now firmly set as a UK shopping event, if you’re not taking part, you could be missing out. Digital Audio and Digital Advertising from Bauer has a range of opportunities for all budgets – which means we’re supporting all retailers this Black Friday. From those waving the flag for the Shop Small movement, to those with larger stores across the country.
Black Friday is one of the most anticipated seasonal events in the retail calendar. Retailers are using the event as an opportunity to boost sales. Consumers are hoping for a chance to start their Christmas shopping early - taking advantage of deals. 2022 Black Friday promotions saw 49% of people in the UK buying at least one item in the promotions.*
Get your Black Friday Promotions Heard
Cut straight to the front of the queue and into the ears of savvy shoppers with Digital Audio. It's a fantastic way for independent stores, national chains and everyone in-between to reach their target audience. With Digital Audio, you're in control: you get to pick the area, audience, and budget for your campaign and advertise your business to people listening to the radio via a digital device.